Ideation/ Storyboard Phase :

This phase varies depending on whether the client brief includes a definitive flow. If the client only provides product or campaign details, an ideation document consisting of a few concepts across several frames is delivered. If a story exists, a storyboard is created, translating the final project deliverable to an external file including Storyboard with presentation.

Project Development Phase:

A prototype scene is built based on the storyboard, utilizing currently available assets. Required 3D assets are modeled from 2D references; materials are created, and rigging and animation are completed. The scene is assembled within the engine; once the UI/UX is fully logical and functional, a project test link is generated, and it proceeds to the QA process.